Cavalier Daily Digital Media Forum

April 20, 2013

Overview

The Cavalier Daily is the University’s oldest and only entirely independent student media organization, generating all of its revenue through ad sales. In 2013, it will experience perhaps its greatest change in history — a conversion to a twice-weekly news “magazine” with a robust 24/7 digital and web presence during the rest of the week.

This transition comes at a time when media organizations around the world are coming to terms with the realities of doing business in the 21st century. Print revenues are down, and while online readership is up, few traditional news organizations have found a way to capitalize on that trend. Clearly, something must be done.

The only problem is, “What?”

On April 20, the Cavalier Daily Alumni Association and The Cavalier Daily will host a day-long series of workshops and panels with digital media experts intended to explore the critical business and editorial decisions that will define America’s news organizations in the coming decades. Distinguished CD alumni including Mary Catherine Wellons (social media director, CNBC), Marty Kady (editor, Politico Pro), Chris Wilson (director of interactives, Yahoo! News) and Jim Prosser (senior communications manager, Twitter) will join current staff to address the biggest issues affecting both The Cavalier Daily and other newspapers in today’s still turbulent economy.

To learn more about this exciting event, contact CDAA President Tom Madrecki (twm9f@virginia.edu) or CDAA Networking Chair Ben Sellers (bensellers@yahoo.com).

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Morning workshops – open to Cavalier Daily staff, Cavalier Daily Alumni and Media Studies Students who RSVP by April 13
Time: 8:30 a.m. – 12:00 Noon
Location: Newcomb Hall Basement

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Digital Media Forum – free and open to the public (space permitting)
Time: 1:00 p.m. – 2:30 p.m.
Location: Chemistry Auditorium (off McCormick Road)

*  An RSVP is not required for this portion of the event

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Registration for the Morning Workshops

Registration is now closed.  If you have any questions, please contact CDAA President Tom Madrecki (twm9f@virginia.edu) or CDAA Networking Chair Ben Sellers (bensellers@yahoo.com).